Death of Cool is an attitude. We reject the norms and embrace our identity as creative rebels of the future. Creating our own definition of cool and defying what the world tells us we should be or how we should look. This isn’t just a brand, it’s a lifestyle. Our mission is to breathe new life into discarded clothing by repurposing them, creating unique, edgy pieces that defy conventional fashion. Each item is a one of a kind statement of individuality.
